Monthly Archives: February 2010
1. Frankly, my dear, I don’t give a damn. GONE WITH THE WIND, 1939
2. I’m going to make him an offer he can’t refuse. GODFATHER, THE, 1972
5. Here’s looking at you, kid. CASABLANCA, 1942
6. Go ahead, make my day. SUDDEN IMPACT, 1983
7. All right Mr. DeMille, I’m ready for my close-up.SUNSET BLVD, 1950
8. May the Force be with you. STAR WARS, 1977
9. Fasten your seatbelts. It’s going to be a bumpy night.ALL ABOUT EVE, 1950
10. You talking to me? TAXI DRIVER, 1976
11. What we’ve got here is a failure to communicate.COOL HAND LUKE 1967
12. I love the smell of napalm in the morning. APOCALYPSE NOW 1979
13. Love means never having to say you’re sorry. LOVE STORY 1970
14. The stuff that dreams are made of. MALTESE FALCON, THE 1941
15. E.T. phone home. E.T. THE EXTRA-TERRESTRIAL 1982
16. They call me Mister Tibbs! IN THE HEAT OF THE NIGHT 1967
17. Rosebud. CITIZEN KANE 1941
18. Made it, Ma! Top of the world! WHITE HEAT 1949
19. I’m as mad as hell, and I’m not going to take this anymore! NETWORK 1976
20. Louis, I think this is the beginning of a beautiful friendship. CASABLANCA 1942
21. A census taker once tried to test me. I ate his liver with some fava beans and a nice Chianti. SILENCE OF THE LAMBS,THE 1991
22. Bond. James Bond. DR. NO 1962
23. There’s no place like home. WIZARD OF OZ, THE 1939
24. I am big! It’s the pictures that got small. SUNSET BLVD. 1950
25. Show me the money! JERRY MAGUIRE 1996
26. Why don’t you come up sometime and see me? SHE DONE HIM WRONG 1933
27. I’m walking here! I’m walking here! MIDNIGHT COWBOY 1969
28. Play it, Sam. Play ‘As Time Goes By.’ CASABLANCA 1942
29. You can’t handle the truth! FEW GOOD MEN, A 1992
30. I want to be alone. GRAND HOTEL 1932
31. After all, tomorrow is another day! GONE WITH THE WIND 1939
32. Round up the usual suspects. CASABLANCA 1942
33. I’ll have what she’s having. WHEN HARRY MET SALLY 1989
34. You know how to whistle, don’t you, Steve? You just put your lips together and blow. TO HAVE AND HAVE NOT 1944
35. You’re gonna need a bigger boat. JAWS 1975
36. Badges? We ain’t got no badges! We don’t need no badges! I don’t have to show you any stinking badges! TREASURE OF THE SIERRA MADRE, THE 1948
37. I’ll be back. TERMINATOR, THE 1984
38. Today, I consider myself the luckiest man on the face of the earth. PRIDE OF THE YANKEES, THE 1942
39. If you build it, he will come. FIELD OF DREAMS 1989
40. Mama always said life was like a box of chocolates. You never know what you’re gonna get. FORREST GUMP 1994
41 We rob banks. BONNIE AND CLYDE 1967
42 Plastics. GRADUATE, THE 1967
43 We’ll always have Paris. CASABLANCA 1942
44 I see dead people. SIXTH SENSE, THE 1999
45 Stella! Hey, Stella! STREETCAR NAMED DESIRE, A 1951
46 Oh, Jerry, don’t let’s ask for the moon. We have the stars. NOW, VOYAGER 1942
47 Shane. Shane. Come back! SHANE 1953
48 Well, nobody’s perfect. SOME LIKE IT HOT 1959
49 It’s alive! It’s alive! FRANKENSTEIN 1931
50 Houston, we have a problem. APOLLO 13 1995
51 You’ve got to ask yourself one question: ‘Do I feel lucky?’ Well, do ya, punk? DIRTY HARRY 1971
52 You had me at “hello.” JERRY MAGUIRE 1996
53 One morning I shot an elephant in my pajamas. How he got in my pajamas, I don’t know. ANIMAL CRACKERS 1930
54 There’s no crying in baseball! LEAGUE OF THEIR OWN, A 1992
55 La-dee-da, la-dee-da. ANNIE HALL 1977
56 A boy’s best friend is his mother. PSYCHO 1960
57 Greed, for lack of a better word, is good. WALL STREET 1987
58 Keep your friends close, but your enemies closer. GODFATHER II, THE 1974
59 As God is my witness, I’ll never be hungry again. GONE WITH THE WIND 1939
60 Well, here’s another nice mess you’ve gotten me into! SONS OF THE DESERT 1933
61 Say “hello” to my little friend! SCARFACE 1983
62 What a dump. BEYOND THE FOREST 1949
63 Mrs. Robinson, you’re trying to seduce me. Aren’t you? GRADUATE, THE 1967
64 Gentlemen, you can’t fight in here! This is the War Room! DR. STRANGELOVE 1964
65 Elementary, my dear Watson. ADVENTURES OF SHERLOCK HOLMES, THE 1939
66 Get your stinking paws off me, you damned dirty ape. PLANET OF THE APES 1968
67 Of all the gin joints in all the towns in all the world, she walks into mine. CASABLANCA 1942
68 Here’s Johnny! SHINING, THE 1980
69 They’re here! POLTERGEIST 1982
70 Is it safe? MARATHON MAN 1976
71 Wait a minute, wait a minute. You ain’t heard nothin’ yet! JAZZ SINGER, THE 1927
72 No wire hangers, ever! MOMMIE DEAREST 1981
73 Mother of mercy, is this the end of Rico? LITTLE CAESAR 1930
74 Forget it, Jake, it’s Chinatown. CHINATOWN 1974
75 I have always depended on the kindness of strangers. STREETCAR NAMED DESIRE, A 1951
76 Hasta la vista, baby. TERMINATOR 2: JUDGMENT DAY 1991
77 Soylent Green is people! SOYLENT GREEN 1973
78 Open the pod bay doors, HAL. 2001: A SPACE ODYSSEY 1968
79 Striker: Surely you can’t be serious. Rumack: I am serious…and don’t call me Shirley. AIRPLANE! 1980
80 Yo, Adrian! ROCKY 1976
81 Hello, gorgeous. FUNNY GIRL 1968
82 Toga! Toga! NATIONAL LAMPOON’S ANIMAL HOUSE 1978
83 Listen to them. Children of the night. What music they make. DRACULA 1931
84 Oh, no, it wasn’t the airplanes. It was Beauty killed the Beast. KING KONG 1933
85 My precious. LORD OF THE RINGS: TWO TOWERS, THE 2002
86 Attica! Attica! DOG DAY AFTERNOON 1975
87 Sawyer, you’re going out a youngster, but you’ve got to come back a star! 42ND STREET 1933
88 Listen to me, mister. You’re my knight in shining armor. Don’t you forget it. You’re going to get back on that horse, and I’m going to be right behind you, holding on tight, and away we’re gonna go, go, go! ON GOLDEN POND 1981
89 Tell ’em to go out there with all they got and win just one for the Gipper. KNUTE ROCKNE ALL AMERICAN 1940
90 A martini. Shaken, not stirred. GOLDFINGER 1964
91 Who’s on first. NAUGHTY NINETIES, THE 1945
92 Cinderella story. Outta nowhere. A former greenskeeper, now, about to become the Masters champion. It looks like a mirac…It’s in the hole! It’s in the hole! It’s in the hole! CADDYSHACK 1980
93 Life is a banquet, and most poor suckers are starving to death! AUNTIE MAME 1958
94 I feel the need — the need for speed! TOP GUN 1986
95 Carpe diem. Seize the day, boys. Make your lives extraordinary. DEAD POETS SOCIETY 1989
96 Snap out of it! MOONSTRUCK 1987
97 My mother thanks you. My father thanks you. My sister thanks you. And I thank you. YANKEE DOODLE DANDY 1942
98 Nobody puts Baby in a corner. DIRTY DANCING 1987
99 I’ll get you, my pretty, and your little dog, too! WIZARD OF OZ, THE 1939
100 I’m king of the world! TITANIC 1997
Disaster movies were a huge spectacle at the box office in the 1970’s, generating millions of dollars for Hollywood. What made these movies so popular and a recognizable commodity? What created the buzz, excitement, and conversations? What can we learn from all this from a business branding perspective?
This trend at the box office began in 1970 with the classic film Airport. Airport was based on a best selling novel and featured an all-star cast and multiple plot lines, including the story of a suicidal man set on exploding a bomb on the airplane. The movie earned more than $45 million and was nominated for 10 Academy Awards including best picture. Helen Hayes won for Best Supporting Actress.
The craze really took off though in 1972 with the release of The Poseidon Adventure. Also based on a best selling novel and featuring an all-star cast, The Poseidon Adventure tells the story of a group of desperate passengers trying to escape a luxury ocean liner capsized by a giant tidal wave. Generating 42 million at the box office, the movie received 8 Academy Award nominations.
The craze peaked in 1974. That year marked the release of The Towering Inferno, Earthquake and Airport 1975.
The Towering Inferno was based on two novels and featured an all-star cast trapped on the top floor of the word’s tallest building as a huge fire rages below them. The film was nominated for eight Academy Awards including Best Picture, winning for Best Cinematography, Best Film Editing, Best Music, and Original Song. The movie made over $48 million.
Featuring an all-star cast, Earthquake generated over $35 million and was nominated for four Academy Award for its special effects of a powerful earthquake leveling the city of Los Angels, winning for Best Sound and receiving a Special Achievement Award for visual effects. This was the first movie to be released in Sensurround. To recreate the feel of an earthquake for audiences, heavy base speakers were installed in theaters.
The Airport craze continued with Airport 75 earning $25 million at the box. The movie centered around an all-star cast trapped on a Boeing 747 when it is crippled in flight when a small plane crashes into the cockpit, disabling the flight crew.
What made these movies so popular and what can we learn from this trend?
In the studio’s advertising, all these movies offered the consumer a laundry list of features that promoted more value for your money. These movies enticed viewers with promises of more stories, more stars, more special effects, more excitement, and more thrills—all in the attempt to put more bodies in the seats. With each new release, there was the promise of more than you got before.
The viewers were promised and received emotional gratification from the viewing experience–one similar to the thrill of a ride on a roller coaster. The audience was taken on an exciting journey, offering them breath taking excitement and the rush of adrenaline—all in the safety of a movie theatre seat. Who could ask for anything more?
These movies also cashed in on the public’s fascination with the tragedy of others—just watch the news. Huge conversations are generated by a tragedy. The feelings created here was similar to watching a car accident. You know something terrible has happened to someone, but you can’t take your eyes off of it. These feelings were made even more powerful when these films capitalized on their star power. When familiar faces are put in danger—ones the audience can relate to—it created a sense of emotional investment for the audience in wanting to desperately find out the fate of their favorite stars.
Finally, the adverting executives played on people’s feelings of wanting to belong and not to be left out. The promotional material worked by convincing the people that they needed to see these movies so they could be part of the “know.” You don’t want to be left out of the conversation. Your friends are talking about it. Why aren’t you?
Near the end of the 1970’s, the trend began to wane. The products did not live up to their promises with each movie trying to outdo each other to limited reception. Other movies like Jaws and Stars Wars caught the attention of the public and they moved on. Disaster movies though are still hot at the box office, for example 2012. However, there is not the same buzz or excitement as there was in the 1970’s.
~ Terry Gale is Story Development Director and Vice President of The MarkBrand Group.
He may be reached at firstname.lastname@example.org
Note: Movie trailers can be accessed by clicking on the title of the film.